Rodney wrote:

I'm not talking about witnessing.  When you go to market this discipleship
tool, is it targeted to the Church universal, or to Evangelicals in
particular?

This is a vital key to developing your overall marketing stratagy.  You
market things totally different to the Church universal then you do to
Evangelicals specificlly.  Those issues I mentioned are near and dear to
some in the Church universal, while others hold them as anathama in the
Evangelical community.  If your market plan is to the Church universal, then
you need to Avoid all of those issues I mentioned.  If your market plan is
to Evangelicals, then you need to deal with those issues in some way; even
if it's to say we leave it up to the AM.  You still need to have something
in writing when the Evangelicals ask, and they will ask.

Rod
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